Get a solid, hands-on grasp of all the essential factors used by the courts to determine if likelihood of confusion exists in trademark disputes, including full step-by-step coverage of the dominant multiple-factor test.Likelihood of Confusion in Trademark Law enables you to conduct effective trademark searches and avoid disputes - establish the strength of a mark - prove actual confusion - add features to make marks truly distinctive - prove rightful intent for junior users - and more - all with the aid of checklists and hundreds of defining examples.